The Nautilus – Art Installation

Agency: Hudson Rouge


THIS IS THE NAUTILUS, a public art installation from Lincoln and Atlantic Re:think, created by the renowned New York City-based design studio SOFTlab.
Inspired by the human-centered design of its namesake, the 2019 Lincoln Nautilus SUV, it puts control into the hands of the people who engage with it. Yes, you are the center of this artwork. To activate The Nautilus, grasp the center of one of its interactive poles. They are equipped with sensors that respond to the qualities of your unique touch. You, and those around you, will create your own symphony of light and sound.

This professional campaign titled 'The Nautilus – Art Installation' was published in United States in June, 2019. It was created for the brand: Lincoln, by ad agency: Hudson Rouge. This Experiential medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 5 years ago.


Advertising Agency: Hudson Rouge, New York, USA
Chief Creative Officer: Jon Pearce
Creative Director: Brett Minieri
Associate Creative Director: Gong Liu
Art Director: Hayley Fiorentino
Copywriter: Aaron Marten
Publisher Studio: Atlantic Re:think
Executive Creative Director: Jeremy Elias
Senior Director, Partnerships: Brad
Producer: Robbie Tanner
Video Producer: Margaret Lindon
Designer: Devin Rochford
Writer: Haley Weiss
Developer: Stacy Barnes
Head of Design and Development: Dante Meick
Design Studio: Michael Szivos & Liz Kelsey / SOFTlab


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