Every year, cyber-attacks hit millions of people and cost billions of dollars all over the world.
Today, companies are often giving technical answers to cyber-attacks, while the core problem is a behavioral one: 95% of attacks are related to human mistakes.
To raise public awareness about cyber-attacks, and particularly phishing linked to human inattention/misunderstanding, Orange has created a false offer: for 48 hours, the operator has launched a fake advertising campaign (OOH, display) with an incredible offer "PACK - UNLIMITED 6G DURING 100 YEARS" available only by sending your data in return.
Those falling for this offer were immediately informed that they have been “fake-phished” and the fake campaign was replaced by a pedagogic online and offline campaign explaining how to recognize a cyber-attack.
This professional campaign titled 'The National Phishing' was published in France in July, 2019. It was created for the brand: Orange, by ad agency: Havas. This Print medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted about 3 years ago.
Advertising Agency: Havas, Paris, France
CCO: Christophe Coffre
Artistic Directors: Rémi Arnaud
Copywriter: Édouard Dorbais
Account managers: Éric Mironneau, Diane de Plas, Marine Legoff
PR : Christophe Pelletier, Thomas Khaski
Media Agency: Havas Media