ADVERTISING

Orange

The National Phishing

Agency: Havas

Description

Every year, cyber-attacks hit millions of people and cost billions of dollars all over the world.
Today, companies are often giving technical answers to cyber-attacks, while the core problem is a behavioral one: 95% of attacks are related to human mistakes.
To raise public awareness about cyber-attacks, and particularly phishing linked to human inattention/misunderstanding, Orange has created a false offer: for 48 hours, the operator has launched a fake advertising campaign (OOH, display) with an incredible offer "PACK - UNLIMITED 6G DURING 100 YEARS" available only by sending your data in return.
Those falling for this offer were immediately informed that they have been “fake-phished” and the fake campaign was replaced by a pedagogic online and offline campaign explaining how to recognize a cyber-attack.

This professional campaign titled 'The National Phishing' was published in France in July, 2019. It was created for the brand: Orange, by ad agency: Havas. This Print medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted about 3 years ago.

Credits

Advertising Agency: Havas, Paris, France
CCO: Christophe Coffre
Artistic Directors: Rémi Arnaud
Copywriter: Édouard Dorbais
Account managers: Éric Mironneau, Diane de Plas, Marine Legoff
PR : Christophe Pelletier, Thomas Khaski
Media Agency: Havas Media

Way Beer
Shedd Aquarium

ADVERTISING

iStock Essentials

Clementine garden trees

Artist: DnTprod

iStock Signature

SLO MO LD Oranges falling into t...

Artist: simonkr

iStock Signature

squeezing fresh orange juice

Artist: boygovideo

iStock Essentials

Zooming natural mandarins in psy...

Artist: ACIDmit

iStock Signature

Close up picking fresh oranges a...

Artist: Kawanilaz

iStock Essentials

Farmer picking fresh oranges fro...

Artist: wundervisuals

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.