Description
Bud Light has launched a new national campaign for the upcoming NFL season, created by Anomaly NY and directed by Damien Shatford through Biscuit. Starring Shane Gillis and Peyton Manning, the campaign features two commercials, ‘The Move’ and ‘Armchair’, built around the lengths fans will go to secure a Bud Light during gameday.
‘The Move’ takes place in a crowded bar, where Gillis and Manning compete for the bartender’s attention before Manning recruits a fan to help him stretch across the bar and place their order. In ‘Armchair’, Manning faces a different gameday dilemma at a watch party when he needs another Bud Light but refuses to surrender his prime seat, ultimately carrying his oversized recliner with him, even crashing through French doors.
The campaign also brings back Bud Light’s limited-edition team cans in partnership with all 27 NFL team partners. Featuring retro-inspired designs, the cans include QR codes giving fans 21+ the chance to win gameday upgrades such as NFL+ Premium, tailgating essentials and NFL tickets. The campaign celebrates the passion of NFL fans while extending Bud Light’s long-running connection with the sport.
This professional campaign titled '‘The Move’ and ‘Armchair’' was published in United States in August, 2026. It was created for the brand: Bud Light, by ad agency: Anomaly New York. This Film medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted 12 minutes ago.
