The MouthPad

Agency: Wunderman Thompson


MIT Media Lab spinoff Augmental, an innovative hardware startup focused on creating human-first experiences that enhance everyday interactions with digital devices and interfaces, today announces the launch of the MouthPad^ — a groundbreaking innovation that allows people to control devices purely through the movement of their tongue. The hardware company’s first device aims to push the boundaries of hands-free computing making technology more human.

As a fully bespoke, smart intra-oral interface, customized to the user’s mouth with the ability to connect to several personal devices, this cutting-edge product is set to usher in a new frontier for hands-free technology.

By tapping into the under-explored interactive potential of the tongue, the MouthPad^ is part of an exciting new wave of accessible tech products set to emerge from Silicon Valley. The World Health Organization estimates that 1.3 billion people – or 16% of the global population – experience a significant disability today, which constitutes the disability community as one of the world’s largest underserved groups. According to a study by the CDC, nearly 1 in 50 people live with paralysis, or approximately 5.4 million people.

While eye-tracking technology, ‘pure’ voice assistance, and even lip-controlled joysticks all offer degrees of hands-free access to the digital world, users can be left frustrated, fatigued, or with damage to their teeth. There is a clear need for more technological innovation regarding how we control current and forthcoming digital devices without our hands.

This professional campaign titled 'The MouthPad' was published in United States in May, 2023. It was created for the brand: Augmental, by ad agency: Wunderman Thompson. This Integrated medium campaign is related to the Electronic Devices and Health industries and contains 1 media asset. It was submitted about 1 year ago.


Agency: Wunderman Thompson
Global Chief Creative Officers: Daniel Bonner & Bas Korsten
Global Executive Creative Directors & Chief Creative Officers, LATAM: Daniel Minaker & Sebastian Tarazaga
Global Head of Inclusive Design: Josh Loebner
CEO, Peru: Paul Thorndike
Managing Director, Peru: Carlos Bernal
Chief Content Officer, Peru: Augusto E. Landauro
Global Senior Account Director: Dana di Lello
Account Director: Chiara Mavila
Creative Director: Augusto E. Landauro
Art Director: Diana Tamayoshi
Creative: Camille Morgan
Senior Head of Production: Rodrigo Sanchez
Agency Editor: Daniel Ayllon
Creative Collaborator: Bruno Reggiardo
IT Project Manager: Diego Jimenez
IT Project Manager: Beatriz Rosales
Technical Architect: Edgar Soto
Developer: José Andrés Monge
Developer: Merelyn Rodriguez
Developer: Carlos Loayza
Developer: Jocelyn Roman
QA Analyst: Jan Kubny
Global Creative Operations Director: Nora Farley
Global Campaign PR Lead: Jessica Hartley
Global Communications & Public Relations Manager: Emilie Sharp
Public Relations Director, North America: Rebecca Sullivan

Client: Augmental
Corten Singer: Co-Founder & Engineer
Tomás Vega: Co-Founder & Engineer
Julian Castellón Odabachian: Biomechanical Engineering
Jay Damodaran: Business Operations
Fernando Del Campo: Strategy
Corbin Halliwill: Software Engineering
Jana Marie Hemsing: Electrical Engineering
Gabi Muñoz: Business Development
Oscar Rosello: Design

Production Studio: DAG
Director: Frank Pugliese
Executive Producer: Maria Aceves
Editor: Voltron
Assistant: Frankie Pugliese


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.