Behind Closed Doors

Agency: 10 Days


Fennel, the mobile investing app that gives individual investors the power to create change through their investments, today leaks the hard truths with its campaign, “Behind Closed Doors”. Drawing from remarks made during a globally renowned fast food giant’s 2022 annual general meeting, it exposes how big company decisions are made on topics such as plastic pollution and lobbying activities - decisions which often result in huge environmental and societal impacts.

Viewers can witness a representation of how one globally renowned fast-food brand’s boardroom meeting went down, the script formed from statements made in the official annual general meeting documentation. Board members repeatedly vote against reporting on antibiotics in livestock, lobbying activities and expenditures, and plastic pollution - despite the commitments made by its competitors. The proposal that does pass? Increasing the pay of top executives by 84.5%.

As Fennel reminds audiences, “All of this information is publicly available. You just need to know where to look.”

The campaign was developed in close collaboration with 10 Days, and will roll out across social channels throughout May and June during proxy season, when shareholder voting reaches its peak. It also releases a week before this unspecified fast food company holds its next annual general meeting on May 25, 2023.

This professional campaign titled 'Behind Closed Doors' was published in United States in May, 2023. It was created for the brand: Fennel, by ad agency: 10 Days. This Film medium campaign is related to the Electronic Devices and Public Interest industries and contains 1 media asset. It was submitted about 1 year ago.

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