ADVERTISING

Olympikus

The Most Victorious Jersey Ever

Agency: JWT

Description

Bernardinho, Brazil’s all-time winningest coach, left the national volleyball team after 23 years. Olympikus was the proud sponsor of the Brazilian team in every one of these great wins, and decided to pay tribute to him.
We got every national team jersey that won titles with Bernardinho and shredded them. Then we used the shredded fabric to create a new jersey. Designed by Renan Serrano, it’s the world’s only jersey with 9 world titles, 2 Olympic gold medals, 3 Pan American titles, and 8 South American titles. It is the most victorious jersey ever, with 32 titles. Just like Bernardinho.

This professional campaign titled 'The Most Victorious Jersey Ever' was published in Brazil in August, 2017. It was created for the brand: Olympikus, by ad agency: JWT. This Direct medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 5 years ago.

Credits

Advertising Agency: JWT, Brazil
Chief Creative Officers: Ricardo John, Rodrigo Grau
Executive Creative Director: Humberto Fernandez
Creative Directors: Diego Wortmann, Mariana Borga
Art Directors: André Mezzomo, Pedro Coelho, Caiano Medeiros, Carlos Einsfeld
Copywriters: Rodrigo Rocha, Ricardo Ribeiro, Heinz Boesing
Stylist: Renan Serrano
Production Company: Bloco Filmes
Music / Sound Production: Croácia
Lettering: Guasca Studio

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