Nilkamal Furniture

The monsoon unwrap

Agency: IdeateLabs


Monsoons - A welcome reprieve from the heat of summer. A time of celebration for many, but not necessarily for certain brands.

In the monsoons, people don’t shop as often as they do otherwise. And furniture as a category is a whole different game. So how do we convince people to buy?

The solution was simple. There are certain user behaviors that are unique to the monsoons. Enjoying a cup of piping hot tea, snacking on a bowl of corn, and losing umbrellas in auto rickshaws to name a few.

We simply used these as visual devices in communication and draped them around our products.

This professional campaign titled 'The monsoon unwrap' was published in India in July, 2023. It was created for the brand: Nilkamal Furniture, by ad agency: IdeateLabs. This 360° medium campaign is related to the Household Products and Office Equipment industries and contains 3 media assets. It was submitted 12 months ago.


Title: The monsoon unwrap

Client: Nilkamal Furniture

Agency: IdeateLabs

Art Director: Devendra Chafe

Copywriter: Sunneith Revankar, Suketu Gohel

CCO: Raman Minhas

ECD: Ashwini Vyas

Creative Director: Sunneith Revankar, Suketu Gohel

Account Manager: Lionel Dsouza

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