Description
Finnish food house HK® is known especially for its classic products, such as sausages HK Sininen Lenkki® and Aitonakki™, which have risen to a legendary status among Finns. Now HK® wants to update its traditional image and reach new target groups, while building on its long legacy and passion for taste.
The metaverse is a virtual playground that offers brands a whole new dimension to experiment with – so we decided to go where no other Finnish food brand had gone before and claim HK’s status as a Finnish food legend in the virtual world. We did this by bringing HK’s mettwurst – Finland’s favourite cold cut – into the metaverse as a series of NFTs.
The Metavursti (“Metawurst”), an everyman’s NFT, was born. We created five virtual NFT-mettwursts based on real HK products. They are auctioned for the starting price of a regular package of mettwurst, 0.002 ETH, and were launched with an epic play on the cliches of the tech world.
NFTs available on OpenSea: https://opensea.io/hookoo
This professional campaign titled 'The Metavursti' was published in Finland in March, 2023. It was created for the brand: HK, by ad agency: SEK. This Digital and Experiential media campaign is related to the Food industry and contains 2 media assets. It was submitted about 2 years ago.
Credits
Advertising Agency: SEK, part of GREY, Helsinki, Finland
Lead Creative: Samuel Räikkönen
Creative: Laura Syväniemi
Motion Designers: Gabriel Boicel, Lauri Tiainen
Motion Producer: Salla Ryynänen
Communications Consultants: Essi Orama, Julia Ruuskanen, Sara Pitzén
Project Director: Alexandra Jokinen
Account Director: Mari Saluri
