Agency: &Co


The labour market is under constant development, and the pressure is on all of us to learn and grow. According to a new campaign from Danish union HK, procrastination is the enemy that stands between union members and the next step in their careers. That’s why they’ve now invented the Katblocker to fight the mother of all procrastination: Cat videos.
There’s currently about 91.6 million cat videos on Youtube totaling around 3.194.656.866,67 minutes of cats that can distract us from the next important step in our careers.
The Katblocker was launched last week with a comical parody of the traditional TED Talk format, and the video has already earned a lot of nationwide attention with more than 1 million views in its first week.
With 275,000 members, HK is Denmark’s largest union for salaried employees. The members work within the retail sector and as administrative staff within both the public and the private sectors.

This professional campaign titled 'Katblocker' was published in Denmark in February, 2018. It was created for the brand: HK, by ad agency: &Co. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: & Co, Copenhagen, Denmark
Production Company: Bacon Production
Director: Peter Harton
Photographer: Rasmus Videbæk
Cutter: Anders Jon
Senior Copywriter: Kristian Eilertsen
Art Directors: Martin Storgaard, Kristoffer Winther, Ole Hoffmann
Producers: Filippa Borg von Bülow, Samuel Cantor
Social Media Planner: Rasmus Philip
Account Manager: Louise Rasmussen
Client Director: Thomas Christenson
Sound Design: Ole Krogstad
Grading: Hannibal Lang
Grading / VFX: Bacon X


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