As an official sponsor of The Match: Champions for Charity, Michelob ULTRA produced creative especially for The Match. Using deep fake technology, NFL legend Peyton Manning’s face and voice was placed into iconic scenes from the classic film Caddyshack. The brand also released a line of merch and two spots that celebrate the joy of the return of sports… and beer carts!
This professional campaign titled 'The Match' was published in United States in May, 2020. It was created for the brand: Michelob ULTRA, by ad agency: Wieden + Kennedy. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted over 2 years ago by PR Specialist: Sanam Shah of Wieden + Kennedy New York.
Advertising Agency: Wieden+Kennedy New York, New York, United States of America