'The Massacre'

Agency: PS21

KFC First B-Series Short Film Starring Pizza Crust · PS21

Movie Poster "The Massacre"


Colonel Sanders' fried chicken chain delves into horror cinema with 'The Massacre’ to promote Pollizza, KFC's new limited-edition product that replaces a pizza’s base with its traditional fried chicken. The 14-minute short film tells the story of a group of five friends who arrive at a cabin in the woods to enjoy a weekend surrounded by nature. Once settled in, they decide to order dinner from a mysterious pizza place, but no one could have ever imagined the monstrous outcome. 'The Massacre’, directed by NYSU, is set and inspired by the B-movie horror films produced in Hollywood in the 50s and 60s.

The premiere of the short film was celebrated with a double screening on July 7th at Cinesa Proyecciones in Fuencarral (Madrid) and now it can be seen on KFC's Twitch channel (@kfc_es). The first screening took place in the morning and was attended by 20 journalists. As for the second one, we invited 80 film specialists to watch the short film and taste ‘Pollizza’. The creative action, developed by the agency PS21, included the pasting of posters in the center of Madrid to announce the premiere of the short film.

The piece accumulated 100,000 views between Twitch and Youtube, and the number of impacts of the piece on social media reached 13 million people and 1.3 million interactions. The pizza boxes that appeared in the short film contained an active telephone number which had offers and promotions during launch week. 2.5K people called and obtained ‘Pollizza’ for a better price.

This professional campaign titled ''The Massacre'' was published in Spain in July, 2022. It was created for the brand: KFC, by ad agency: PS21. This Content, Digital, and Film media campaign is related to the Food industry and contains 2 media assets. It was submitted almost 2 years ago by PS21: Rebeca of PS21 DESIGN STRATEGY, S.A..


Advertising Agency: PS21
Production Company: NYSU by Zeitgeist & PS21
Director: NYSU by Zeitgeist
Client: KFC
Executive Creative Director: Víctor Blanco
Music: JabyKeys
Director of Photography: Rafael Reparaz


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