The Manufacture of the Unexpected

Agency: Goodkids


For over two centuries, in the cradle of Swiss watchmaking and as an independent manufacturer, Girard-Perregaux stand as a rare breed.

Aesthete, driven by instinct,
Always up for a challenge.
The tiniest of components bring the greatest of joy.

Watch the manifesto.

This professional campaign titled 'The Manufacture of the Unexpected' was published in Switzerland in December, 2023. It was created for the brand: Girard-Perregaux, by ad agency: Goodkids. This Film medium campaign is related to the Electronic Devices, Jewelry, and Personal Accessories industries and contains 1 media asset. It was submitted 4 months ago by Creative director: Manuel Tocanne of Goodkids.


Client: Girard-Perregaux
Agency: Goodkids
Creative director: Manuel Tocanne
Managing director: Nicolas Fretelliere
Project director: Maxime Le Toquin
Director: Alexis Willis
Music and sound design: Chut On Vous Ecoute
Post production: Lily post-prod
Copywriter: Selda Yurekten


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