Description
1 in 8 women will develop breast cancer throughout their lives, this being the most common tumor in the female population. However, many women are not familiar with the correct steps to perform a breast self-examination.
For this reason, Librería Española launches "THE MANDALA BOOB": the first book of mandalas that teaches how to perform a breast self-examination correctly. Includes 80 designs to learn the steps while you paint.
This professional campaign titled 'THE MANDALA BOOB' was published in Ecuador in October, 2024. It was created for the brand: Librería Española, by ad agency: Paper. This Design and Print media campaign is related to the Health and Public Interest industries and contains 6 media assets. It was submitted about 1 year ago by Paper.
Credits
Agency: Paper
CEO:Alfredo Melossi
DGC:Andrea Auz, Mono Seisdedos
DC: Gabriela Freire
Creativas:Lily Menoscal,Ana Cornejo
DA:Jonathan Aguiar, Camila Rojas
Ilustration: Jonathan Aguiar
Copywritters: Lily Menoscal, Valeria López
Graphic designers: Carlos López, Anthony Guzmán, Juan José Arias
Accounts: Coco Cruz, Sol García
PH: Andrés Mckliff
Client:
Fausto Coba, Ana Fernández
