Smart® brand is all about innovation, design and environmental friendly transport solutions. That’s why, to introduce the brand new ebike from Smart® to the cycling enthusiasts, we designed a flat mailing made from recycled cardboard that can be assembled easily to build an ecological and unique bike helmet: a smart helmet for a smart bike.
This professional campaign titled 'The mail helmet' was published in Mexico in April, 2014. It was created for the brand: Smart, by ad agency: BBDO. This Direct medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 8 years ago.
Advertising Agency: BBDO Mexico
Creative Director: Luis Ribo
Head of Art: Sindo Ingelmo
Art Director / Copywriter: Gabriel Martinez