The Love Cooking Time Experiment

Agency: Jam Session Agency


On March 8th, on Women’s Day, the food delivery app Tazz invited 8 men to talk about home made food. But it was in fact a discussion about vulnerability and love. Studies say 53% of women are responsible for cooking, while only 5% of men are in charge of this alone. We wanted to see if men perceive not only the love on their plates, but also the time and immense effort behind it.

Using a simple algorithm, we showed the hours behind their favorite dishes and find out the non-stop time spent by each of their mothers in the kitchen. Only for them. With all the love.

This professional campaign titled 'The Love Cooking Time Experiment' was published in Romania in March, 2023. It was created for the brand: Tazz, by ad agency: Jam Session Agency. This Digital medium campaign is related to the Delivery Services industry and contains 1 media asset. It was submitted 11 months ago.


Advertising Agency: Jam Session Agency, Bucharest, Romania
Production Company: Luca's Art Film, Bucharest, Romania
Group Creative Director: Alina Nechita
Senior Copywriter: Luca Costea
Chief Creative Officer: Valentin Suciu
Business Unit Leader: Amalia Jakab
Account Manager: Emi Chițu
Junior Account Executive: Alexandra Bolocan
Head of Digital Planning: Oana Oprea


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