The Louvre Pack x IKEA

Agency: the Smarts

IKEA Louvre Pack

IKEA Louvre Pack


The Louvre had an unexpected visitor. An old lady, who turned out to be an environmental activist.

This activist left a present for the Mona Lisa and the Louvre itself – a smashed piece of cake on the Mona Lisa protective glass.

On the Same day, IKEA Bulgaria presented The Louvre Pack.
It turns out that the painting no longer is for watching only, and people who visit the Louvre should be more prepared if they want the whole experience.

Enjoy your next tour.

This professional campaign titled 'The Louvre Pack x IKEA' was published in Bulgaria in May, 2022. It was created for the brand: IKEA, by ad agency: the Smarts. This Content and Digital media campaign is related to the Household Products industry and contains 4 media assets. It was submitted almost 2 years ago by Иьадявьэ.


The Smarts
CD: Pavlina Boneva
CD/Copy: Georgi Zlatkov
AD: Iva Konstantinova


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