Outdoor Poster 1: "Long distance love is stronger (and cheaper) than ever"
Outdoor/Retail Poster 2: "Distance makes the heart grow fonder and your data plan cheaper"
Outdoor: "Boston to Honolulu" / 5095 Miles / 50.95% off your plan
Outdoor: "Key West to Anchorage / 5110 Miles / 51.10% off your plan"
Outdoor: "Bar Harbor to Tucson/ 2845 Miles / 28.45% off your plan"
Description
Insight: Long-distance couples live far apart, but Verizon brings them closer than any network.
Idea: The Longest Distance Plan, a new Verizon deal that gives long distance couples discounts proportional to the distance between them when they switch networks.
Execution: An integrated campaign and case study including print, outdoor and digital ads illustrating distances being made “shorter” with Verizon’s coverage, and the details of the deal.
This student campaign titled 'The Longest Distance Plan' was published in United States in December, 2025. It was created for the brand: Verizon, by ad school: S.I. Newhouse School of Public Communications. This Integrated, OOH Outdoor, and Print media campaign is related to the Electronics, Technology industry and contains 5 media assets. It was submitted about 15 hours ago by Student: Jacquelyn R. Trotman of Syracuse University - S.I. Newhouse School of Public Communications.
Credits
S.I. Newhouse School of Public Communications, Syracuse, New York, USA
Art Director: Amanda Elgarresta & Jacquelyn Trotman
Copywriter: Amanda Elgarresta & Jacquelyn Trotman
Instructor: Stephen Lundberg
