GoTyme Bank

The Lonely Bot

Agency: Iris Singapore


Over the past decade, as internet-based banking took off in the Philippines, human customer service became the exception rather than the norm. Instead, banks typically use chatbots and automated responses.

This makes it especially bold for GoTyme Bank to shine a spotlight on its own brand of customer service, which unlike competitors, does not use automated responses and chatbots. When users ask for help, they can expect to speak to a real person, who will cater to their needs with human intuition and empathy.

The promise that GoTyme will always have a helpful human willing to assist and respond to you led Iris Singapore to the insight that would anchor its campaign for GoTyme Bank: The more digital the world becomes, the more human a bank needs to be. It speaks to a universal truth that’s especially relevant for digital banks.

This film entitled The Lonely Bot, tells an emotional story that underscores the value of human connection, especially in a world of relentless technological advancement.

This professional campaign titled 'The Lonely Bot' was published in Philippines and Singapore in October, 2023. It was created for the brand: GoTyme Bank, by ad agency: Iris Singapore. This Film and Integrated media campaign is related to the Finance industry and contains 2 media assets. It was submitted 6 months ago.


Advertising Agency: Iris Singapore
Managing Director: Rebecca Nadilo
Executive Creative Director: Cristina ‘Tin’ Sanchez
Creative Directors: Khoon Kiat Liong and Bernard Tan
Art Director: Yan Yee Kwok
Senior Copywriter: Miguel Escobar
lllustrator: Kitt Lapena
Producers: Bettina Feng and Salimah Saleh
Editor: Pamella Ang
Client Services: Rajnish Suneja, Wei Ling Hoong, Tanya Salazar and Kristzann Aw
Social Team: Ying Ting Low, Jasmine Yeo, Wei Hao Lam and Rong Yi
Strategy: Felix Pels and Ville Väinämö
Growth: Priya Kalidas

Brand: GoTyme Bank
Country: Philippines
Marketing Team: Raymund Villanueva, Marisol Prieto, Elpee Abias, Darlene Centina and the rest of GoTyme Sales and Marketing Personnel

Film Production Company: Directors Think Tank
Director: Rajay Singh
First Assistant Director: Chevie Law 
Executive Producers: Pat Singh, Tek Nam and Darrel Hyon-Le

Print Production Company: Wala Wala Pictures Sdn. Bhd.
Executive Producer: Wong Pooi Yee
Photographer: Goh Kim Thiam


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