The Lonely Bot

Over the past decade, as internet-based banking took off in the Philippines, human customer service became the exception rather than the norm. Instead, banks typically use chatbots and automated responses.

This makes it especially bold for GoTyme Bank to shine a spotlight on its own brand of customer service, which unlike competitors, does not use automated responses and chatbots. When users ask for help, they can expect to speak to a real person, who will cater to their needs with human intuition and empathy.

The promise that GoTyme will always have a helpful human willing to assist and respond to you led Iris Singapore to the insight that would anchor its campaign for GoTyme Bank: The more digital the world becomes, the more human a bank needs to be. It speaks to a universal truth that’s especially relevant for digital banks.

This film entitled The Lonely Bot, tells an emotional story that underscores the value of human connection, especially in a world of relentless technological advancement.