The Live Fish Pack

Agency: Y&R


Through today’s technology, frozen fish can actually be better quality than “fresh fish.” New processes in the fishing industry have allowed fish to be frozen straight from the boat within hours of being caught – preserving the taste, texture and nutritional benefits – compared to fish sold at “fresh markets,” which often has a week or more long journey to store shelves, and a long decaying process. However, many people don’t know or think about this, and have prejudice to include frozen fish in their diet.

This professional campaign titled 'The Live Fish Pack' was published in Poland in May, 2016. It was created for the brand: Mila, by ad agency: Y&R. This Ambient medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted about 8 years ago.


Advertising Agency: Y&R, Poland
Executive Creative Director: Luis Tauffer
Global Director of Creative Operations: Paul Schulman
Copywriter: Luis Tauffer
Art Directors: Tomaz Wozniak, Piotr Jakubowski
Copywriter: Michal Konert
Account Manager: Paula Gurgul
Managing Partner/Y&R Mobile: Romek Lubczynski
Web Developer: Adam Karpowicz
Managing Partner/Labstore: Grzegorz Sierzputowski
CEO: Michał Kazimierczak
Chief Creative Officer/Y&R Europe: Jaime Mandelbaum
Creative Lab: Jack the Maker
Production Company: Raymond
Head of Production: Piotr Owsianka
Agency Producers: Agnieszka Fatek, Jan Deluga, Michał Zamencki
Print Producer: Rafal Pawela
DTP: Darek Kurnikowski
Video Director: Piotr Janowski
DOP: Lukasz Gutt, Sebastian Kniza
Set designer: Paulina Szpila
Photographers: Katarzyna Hryciow, Jacek Kolodziejski, Anna Loskiewicz
Video Editors: Ziemowit Jaworski, Stephan Stefanski, Jan Taras
Video Production: Mniam TV
Post Production: Badi Badi
PR Agency: Walk
Agency Partner: Przemek Staniszewski


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