The Lion Loves Cinema

Accenture Song, Accenture’s creative and technology agency, has created a new brand film for PEUGEOT, designed to anchor cinema as a core territory of expression for the brand.

Built around a simple yet powerful idea, the Red Carpet, the film transforms the road into a cinematic stage. As the vehicle moves forward, a red carpet unfolds ahead of it, revealing iconic inspired moments of cinema along its path. Each location becomes a tribute to cinema, where scenes emerge and stories take shape.

Rather than something to watch, the film becomes something to experience: a journey through cinema itself.

A HYBRID CREATIVE EXECUTION BLENDING REALITY AND IMAGINATION
To bring this concept to life, the film combines live action, CGI and artificial intelligence, enabling seamless transitions between real-world environments and cinematic universes. This hybrid approach blurs the boundaries between genres and reinforces the immersive nature of the experience.

The film was produced by FAUBOURG with LOVEBOAT and directed by Keith McCarthy and Anthony Lestremau, whose cinematic craft and visual storytelling elevate the film into a true big-screen experience.
An original orchestral score composed by Laurent Perez del Mar supports the narrative. More than a soundtrack, the music structures the emotional rhythm of the film, guiding transitions between worlds and enhancing its immersive quality.

AN INTERNATIONAL 360° CAMPAIGN
Designed for global deployment, the campaign provides PEUGEOT markets with a strong and flexible creative platform. It enables local activation of the cinema territory while maintaining a consistent global brand vision.

In France, the campaign rollout includes:
• Broadcast across France Télévisions channel from 5 May 2026
• Cinema screenings at Le Grand Rex, one of Paris’s most iconic venues

The campaign will also extend beyond cinema through press, OOH, social media and digital platforms, ensuring a fully integrated brand experience across all touchpoints.