The light side

Agency: Aguayo


Adaptive headlights are an active safety feature designed to make driving at night or in low-light conditions safer by increasing visibility around curves and over hills. When driving around a bend in the road, standard headlights continue to shine straight ahead, illuminating the side of the road and leaving the road ahead of you in the dark. Adaptive headlights, on the other hand, turn their beams according to your steering input so that the vehicle’s actual path is lit up.

This professional campaign titled 'The light side' was published in Colombia in October, 2016. It was created for the brand: Subaru, by ad agency: Aguayo. This Outdoor medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted about 7 years ago.


Advertising Agency: Aguayo, Colombia
General Creative Director: Juan Pablo Sánchez
Creative Director: Holmes Hernández Blandon
Art Director: Lucho Gonzales, David Gonzales, Juan Medellin, Juan Trejos, Tatiana Huertas
Copywriter: David Horta Novoa
Illustrator: Fredy Ardila

Super Bock


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