Subaru Canada is making its case to Canadians on why there is no better vehicle to own. The new campaign leverages a series of TV and online videos that demonstrate a variety of significant claims to help inform consumers on the benefits of driving a Subaru.
The campaign uses an innovative technique to transition the footage from the past to present day where we get to see older and newer models in the same sequence.
One of the commercials speaks to the fact that 96.7% of Subaru’s sold in the last 10 years are still on the road today, touting their longevity. Another speaks to the fact that Kelly Blue Book has awarded Subaru as the most trusted brand for 6 years in a row. The third commercial speaks to fact that they have vehicles that have been an IIHS Top Safety Pick for 14 years in a row, while featuring their EyeSight® safety technology. The final one speaks to the fact that Subaru has achieved the best resale value over the last 10 years, above all other mainstream brands, cumulatively.
This professional campaign titled 'Made To' was published in Canada in September, 2020. It was created for the brand: Subaru, by ad agency: Zulu Alpha Kilo. This Film medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted about 2 years ago.
Advertising Agency: Zulu Alpha Kilo, Canada
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Wain Choi
CD/Art Director: Susie Lee
CD/Writer: Jonathan Smith
Agency Producer: Revital Grunberg
Account Team: David Tremblay, Lauren Boultwood
Planning Team: Tim Hopkins, Carly Miller
Clients: Don Gill, Sara Pimentel, Cynthia Bouris, Ted Lalka
Media Agency: OMD
Media Team: Michelle Jairam, Cobi Grein, Natasha Cappelli
French Partner Agency: Rinaldi
Production House: Animals
Director: Yael Staav
Production House Producers: Chris Hutsul, Andrew Sulliman
Director of Photography: Christopher Soos
Casting Directors: Andrew Hayes, Tristan Abraham / Powerhouse Casting
Editing Company: Zulubot
Editor: Brian Noon
Colour Grading: Eric Whipp / Alter Ego
Music By: Iain Gardner, Adam Damelin / Eggplant Music & Sound
Audio Director: Adam Damelin
Producer: Nicola Treadgold
Engineer: Dan Horton