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Description

Rabindra Setu, also known as Howrah Bridge in Kolkata, India, was illuminated with energy-efficient dynamic LED on May 16, 2020 by Kolkata Port Trust on the occasion of UNESCO’s International Day of Light, to pay tribute to COVID-19 frontline warriors for their contribution in the fight against the pandemic. Pre-programmed digital lighting algorithms made the iconic structure a beautiful gift to the citizens, who were forced to stay at home during lockdown. This film was circulated in social media platforms and news channel feeds to bring the visual extravaganza to every household.

This professional campaign titled 'The light of life' was published in India in May, 2020. It was created for the brand: Kolkata Port Trust, by ad agency: Advertising Bureau & Consultants. This Film medium campaign is related to the Industrial, Agriculture and Public Interest, NGO industries and contains 1 media asset. It was submitted over 2 years ago by Account Executive: Kaushik Sil of Advertising Bureau & Consultants.

Credits

Advertising Agency: Advertising Bureau & Consultants, Kolkata, India

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