With a capacity of 380 liters, the Škoda Fabia has the largest trunk in its segment; a particularly important criteria for compact cars.
But 380 liters remains abstract.
That's why, rather than stating its superiority, the brand is offering drivers of competing vehicles the chance to win trunks that make up for the difference in capacity they have with the Škoda Fabia's trunk.
Trunks designed to match the Škoda Fabia's have been specially created by Track DDB to match the rear capacities of competing city cars.
Compared to its competitors, the Fabia can have up to 125 liters more!
The brand invites people to visit its Instagram and Facebook accounts to try to win them.
A campaign relayed in social media and digital platforms overseen by Remind PHD.
This professional campaign titled 'The less trunk space you have, the more Škoda gifts.' was published in France in March, 2023. It was created for the brand: Skoda, by ad agency: DDB Paris. This Integrated medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 2 months ago.
Client : Škoda
Client Supervisor : Antoine Weil, Ludovic Bouisset, Céline Hahn, Marc Salaud
Agency : TRACK DDB Paris
Agency Supervisor : Vincent Léorat, Coralie Bouillier, Paul Pieuchot
Chief Creative Officer : Alexander Kalchev
Creative Director : Benjamin Dessagne et Stéphane Santana
Copywriter : Leopold Cartier
Art Director : Alexandre Lafitte
Head of social media: Marilou Vauth
Social media manager : Benjamin Chambe
Community manager : Maxime Yeh
Production Director : Pierre Boudin
Production : Maul Productions
Production Director : Noémie Demirjian
Director : Pierre Le Goff
Motion Designer/ Monteur : Cyril Quintin
Sound Production : Studio 5
Model making trunks : Bulle – Alexandre Boré
Media Agency : Remind PHD
Media Supervisor : Olivia Deschamps, Martin Briand, Jules Oster, Kelly Marques