The last wish of Jacek Gmoch, the oldest and most renowned football trainer

Agency: Digital Kingdom


For the last 30 years the Polish team hasn’t been able to play in a knockout stage of any major football tournament. That being said, there is Jacek Gmoch, the oldest and most renowned trainer, who was able to take the Polish team to a 5th place in World Championships.
Before the EURO 2016, we decided to make use of his authority and make a video, where this real-life legend of football talks in a very emotional and personal manner to all the fans. “I have just one dream left, maybe my last. I want Poland to advance from the group phase of Euro 2016. Please help me spread the word, so the team could fulfill my last will. One shouldn’t disappoint their older colleague..”
The Internet in Poland went wild after this. Within 3 days it was watched over 800,000 times and was mentioned by all the major information portals in Poland.

This professional campaign titled 'The last wish of Jacek Gmoch, the oldest and most renowned football trainer' was published in Poland in August, 2017. It was created for the brand: Betsson, by ad agency: Digital Kingdom. This Film medium campaign is related to the Gambling industry and contains 1 media asset. It was submitted almost 7 years ago.


Advertising Agency: Digital Kingdom, Warsaw, Poland
Creative Director: Joanna Gerlee
Account Director: Gustaw Rozmarynowski
Copywriter: Oliwia Kwiecień
Director: Marcin Pietkiewicz
Agency Producer: Jagoda Pietkiewicz
DOP: Rafał Kruk
Editor: Dariusz Mandes
Colorization: Joanna Skórka

Akatu Institute


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