EXXONMOBIL ILLUSTRATES TOURISM TO INVITE YOU TO MAKE AN UNFORGETTABLE ROAD TRIP.
Turning roads into tourist destinations was ExxonMobil's invitation with “ROUTES," 5 illustrated ad-prints inspired by the sounds, landscapes and flavors that can only be discovered
when traveling by car. The pieces designed by DDB Colombia, were featured at the ESSO and Mobil Service Stations of the main roads and streets of several cities and newspapers in Colombia, to remind people that only a few hours away, an unforgettable place was waiting to be discovered.
This action is part of the ExxonMobil´s latest campaign "Impulsando cambiamos historias," which aims to get closer to its consumers in a very unique way.
This professional campaign titled 'Paisa, Llanos, Costa, Andino, Choco' was published in Colombia in March, 2017. It was created for the brand: ExxonMobil, by ad agency: DDB. This Print medium campaign is related to the Industrial, Agriculture industry and contains 5 media assets. It was submitted about 5 years ago.
Advertising Agency: DDB, Columbia
Chief Creative Officer: Leo Macias
Creative Director / Art Director: Juan Espitia
Art Directors / Illustrators: Andrea Tafúr, Jhonattan Díaz
Copywriter: Brenda Jácome