Smaller and Smaller Circles

The Killer Chatbot

Agency: MullenLowe Group


We had to attract Filipino Christmas movie goers to a film starring a serial killer preying on poor boys in a dumpsite. So we allowed the serial killer to speak for himself.
We created a life and death choose-your-own-adventure in Facebook messenger. 6 possible endings, only one kept players alive. All punctuated with deleted scenes from the movie. Play the game here:

This professional campaign titled 'The Killer Chatbot' was published in Philippines in December, 2017. It was created for the brand: Smaller and Smaller Circles, by ad agency: MullenLowe Group. This Digital medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: MullenLowe, Makati City, Philippines
President / Chief Creative Officer: Leigh Reyes
Executive Creative Director: Abi Aquino
Creative Director: Roman Carlo Olivarez
Digital Director: Shiela Tiongco
Head of Social Media and Content: Raffy Bariso
Copywriter: Ernest Jean Angeles
Art Director: Bjay Gomez
Digital Producers: Marge Galvez, Jhon Louie Cruz


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