The Joy of Movement

Agency: Publicis


Voltaren, the GSK Consumer Healthcare Brand, launches a new global campaign building on their tagline The Joy of Movement with a stronger, deeper purpose: movement allows people to connect and that brings us true joy. The launch of the campaign also coincides with the release of the GSK Consumer Healthcare 2020 Global Pain Index (GPI) results. Now in its fourth edition, the GPI is a unique social study that has been uncovering significant impact pain has on lives globally. Now in its sixth year, the study has listened to more than 47,000 people to date. Its findings highlight the mental and physical health impact that body pain has on the lives of those who experience it.

This professional campaign titled 'The Joy of Movement' was published in Italy in November, 2020. It was created for the brand: Voltaren, by ad agency: Publicis. This Integrated medium campaign is related to the Health and Pharmaceutical industries and contains 4 media assets. It was submitted about 3 years ago.


Advertising Agency: Publicis Italy
Global Chief Creative Officer Publicis Worldwide and GSK Creative Sponsor: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Global Creative Director Publicis Italy: Davide Boscacci
Global Digital Creative Director Digitas UK: Lazaros Nikiforidis
Chief Strategy Officer Publicis Italy and GSK Strategy Sponsor: Bela Ziemann
Associate Creative Director Publicis Italy: Ilaria Cormio
Creative Supervisor Publicis Italy: Beatrice Mari
Art Director: Alice Teruzzi
Copywriter: Francesca Ferracini
Director: Jamie Rafn
CEO Publicis Communications Switzerland | Global Business Leader GSK Consumer Healthcare: Nicholas Baddour
Global Business Lead -Voltaren Publicis Communications Switzerland: Shirine Aoun
Managing Partner Digitas UK: Greg Georgiades
Business Director Digitas UK: Megan Harrold
Creative Strategist Publicis Italy: Monica Radulescu
Experience Strategist Digitas UK: Caitriona Gallagher
Global Account Supervisor Publicis Communications Switzerland: Sophie Laird
Global Account Manager Publicis Communications Switzerland: Nayla El Sayegh
Account Director Digitas UK: Angeline Benge
Account Manager Digitas UK: Kailen Tubbs
Project Manager: Donna Valezano
Senior Primary Producer Hogarth WW: Lora Brisland
Senior Account Manager Hogarth WW: Veena Tamnee
Music Lead Massive Music: Rebecca Lowe
Music Producer Massive Music Amsterdam: Tom Tuckker
Global Category Business Lead Platform GSK Publicis Media UK: Katriona Connolly
Global Category Strategy Director Platform GSK Publicis Media UK: Anne Serr
Strategy Manager Platform GSK Publicis Media UK: Maria Ugrozova
VP & Global Brand Lead Voltaren: James Masterson
Senior Global Marketing Director: Cristina Martorell-Weiler
Global Digital Marketing Director: Lucy West
Global Marketing Programs Digital Transformation: Olivier Repond
Global Marketing Manager: Charlotte Perry-Truelove


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