Description
The shirt of the team. It is the most iconic and symbolic item of any club. The shirt belongs to the players of the team for the course of a match. But after the match is finished, whether it’s a Benfica, a Sporting, or a Porto shirt, it takes on a life of its own. It becomes almost public property. It belongs to all fans.
Based on this truth, we have created three films, each for every club, all centered around a shirt of the team, given at the end of a winning match to a fan by a club’s player. This shirt, though, does not stay with the first “owner”. It is given from one fan to another in a series of entertaining, heartfelt and unexpected turns, travelling around Portugal, until it comes full circle, back to the stadium, worn by a different fan.
The journeys of the shirts are captured on film, to depict real, emotional, organic moments, with the late 60s hard rock ballad on top adding to the "stadium" feeling of the ads.
This professional campaign titled 'The Journey of the Shirt' was published in Portugal in September, 2023. It was created for the brand: Betano, by ad agencies: Another Circus and Trix. This Film medium campaign is related to the Gambling industry and contains 3 media assets. It was submitted 6 months ago.
Credits
Agency Another Circus
Evangelos Karapetsas
Creatives
Yannis Liveris
Leonidas Arvanitis
Agency production
Natalia Giovani
Evangela Chatzisorou
Agency Accounts
Aris Michailidis
Hara Haritani
Aggeliki Bobou
Director
Leonard Raaf
DoP Jason Idris
1st Ad Joana Prazeres
2nd AD Alice Nascimento
3nd AD Ana Moreira
Storyboard Carina Beringuilho
TRIX production
Executive Production Joao Sacadura
Line Producer: Maria João Bastos
Production Manager: Jacqueline Ferreira
Production Coordinator: Inês Gomes
Locations: Cristina Ganâncio / José Janeiro
Location Manager José Janeiro
Location Manager Paulo Ribeiro
1st AP Maria Pimenta
AP David Almeida / NewPlay
Driver João Ribeiro / Lucas
Art Direction Rui Pina
Props Master Luis Miguel Carreira
Props Assistant
Moises Teles
Rita Carreira
Celestino Gomes
Bruno Sangareu
Joaquim Tavares
Rui Raposo
Stephen Mahlo
Casting
Salvador Nery
Maria Vasconcelos
Styling Kali Quaresma
Styling Assistant Sandra Rodrigues
MakeUp
Caue
Raquel Laranjo
Focus Puller: Nuno Fazenda
Clapper / Loader: Henrique Pena
Video Assist: Miguel Rebelo
Boom: Daniel Camalhão
Head Gaffer:
Pedro Nair Monteiro
Gaffers:
David Silva
André Inocêncio
Jano
Head Grip:
Horacio Esteves
Grips:
Sérgio Salto
Nuno Quintas
Hot Head:
Miguel Reis
Hugo Luz
Crane grips:
João Ramiro
Miguel Henriques
Marco Duarte
Miguel Oliveira
Equipment: Showreel
Post production coordinator: Rita Amado
Editor: Rui Miranda
Assistant: Miguel
Post production:
Diogo Simões
Stock: Kodak
Lab: Hiventy
Grading: William Kjarval
Music: Gyöngyhajú lány
Song by Omega
Rights Manager: Fotex International
Sound Design and mix: Som de Lisboa
photo: Ivo Cordeiro
photo production: Neuza Rebelo
