The Journey of the Shirt

Agencies: Another Circus Trix


The shirt of the team. It is the most iconic and symbolic item of any club. The shirt belongs to the players of the team for the course of a match. But after the match is finished, whether it’s a Benfica, a Sporting, or a Porto shirt, it takes on a life of its own. It becomes almost public property. It belongs to all fans.

Based on this truth, we have created three films, each for every club, all centered around a shirt of the team, given at the end of a winning match to a fan by a club’s player. This shirt, though, does not stay with the first “owner”. It is given from one fan to another in a series of entertaining, heartfelt and unexpected turns, travelling around Portugal, until it comes full circle, back to the stadium, worn by a different fan.

The journeys of the shirts are captured on film, to depict real, emotional, organic moments, with the late 60s hard rock ballad on top adding to the "stadium" feeling of the ads.

This professional campaign titled 'The Journey of the Shirt' was published in Portugal in September, 2023. It was created for the brand: Betano, by ad agencies: Another Circus and Trix. This Film medium campaign is related to the Gambling industry and contains 3 media assets. It was submitted 6 months ago.


Agency Another Circus
Evangelos Karapetsas

Yannis Liveris
Leonidas Arvanitis

Agency production
Natalia Giovani
Evangela Chatzisorou

Agency Accounts
Aris Michailidis
Hara Haritani
Aggeliki Bobou

Leonard Raaf

DoP Jason Idris

1st Ad Joana Prazeres
2nd AD Alice Nascimento
3nd AD Ana Moreira

Storyboard Carina Beringuilho

TRIX production

Executive Production Joao Sacadura
Line Producer: Maria João Bastos
Production Manager: Jacqueline Ferreira
Production Coordinator: Inês Gomes
Locations: Cristina Ganâncio / José Janeiro
Location Manager José Janeiro
Location Manager Paulo Ribeiro

1st AP Maria Pimenta
AP David Almeida / NewPlay
Driver João Ribeiro / Lucas

Art Direction Rui Pina
Props Master Luis Miguel Carreira
Props Assistant
Moises Teles
Rita Carreira
Celestino Gomes
Bruno Sangareu
Joaquim Tavares
Rui Raposo

Stephen Mahlo

Salvador Nery
Maria Vasconcelos

Styling Kali Quaresma
Styling Assistant Sandra Rodrigues

Raquel Laranjo

Focus Puller: Nuno Fazenda
Clapper / Loader: Henrique Pena
Video Assist: Miguel Rebelo

Boom: Daniel Camalhão

Head Gaffer:
Pedro Nair Monteiro

David Silva
André Inocêncio

Head Grip:
Horacio Esteves

Sérgio Salto
Nuno Quintas

Hot Head:
Miguel Reis
Hugo Luz

Crane grips:
João Ramiro
Miguel Henriques
Marco Duarte
Miguel Oliveira

Equipment: Showreel

Post production coordinator: Rita Amado
Editor: Rui Miranda
Assistant: Miguel

Post production:
Diogo Simões

Stock: Kodak
Lab: Hiventy
Grading: William Kjarval

Music: Gyöngyhajú lány
Song by Omega
Rights Manager: Fotex International
Sound Design and mix: Som de Lisboa

photo: Ivo Cordeiro 

photo production: Neuza Rebelo


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.