Sherko Kareem turns a simple money transfer into a football journey, showcasing FastPay’s QR payments, card purchases, and instant transfers.
Description
In a playful and metaphorical film, Iraqi national football player Sherko Kareem takes on an unexpected mission—delivering money.
When he receives a request to transfer funds, the story transforms the act of sending money into a football journey, where the ball represents the money itself. As Sherko dribbles through a traditional Kurdish market in Zakho, real-world financial challenges appear as obstacles along the way.
When the ball suddenly disappears, symbolizing a zero balance, FastPay steps in—allowing him to instantly purchase a digital card and continue the journey.
Along the way, he encounters a merchant requesting payment via QR code, seamlessly demonstrating FastPay’s QR payment feature. The journey continues beyond the market, where Sherko finally delivers the “money” by kicking the ball across walls and distance—showing how FastPay enables effortless money transfers, no matter the barriers.
Blending sport, storytelling, and local culture, the film turns everyday financial services into an engaging and relatable visual experience.
This professional campaign titled 'The Journey of Money' was published in Iraq in April, 2026. It was created for the brand: Fastpay, by ad agency: Goat Creative Agency. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 2 days ago by Marketing & Advertising Agency: Goat Creative Agency of The Goat Agency.
Credits
Advertising Agency: Goat Creative Agency, Iraq
Production Company: Goat Creative Agency, Iraq
Director: Daroo Ahmed
Creative Direction: Goat Creative Team
Talent: Sherko Kareem
Executive Producer: Fares Omar
Creative & Production Lead: Farok Omar
Producer: Zana M. Karim
First Assistant Director (1st AD): Lilian
(DOP): Herman Sherzad
Art Director: Zana
Casting Director: Rebar
Makeup Artist: Vanest
Stylist: Banu
Motion Graphics & AI: Jano Jaweesh
Sound Designer: Qais Hasan
Colorist: Ahmed Essam
Creative Team:
Samah Mohammed
Mohammed Faky
Blnd Burhan
