Description
Today in Chile, it’s nearly impossible to watch a football match, a livestream from your favorite influencer, or even scroll through TikTok or Instagram without coming across content from betting companies. These platforms have taken over nearly every advertising space in the country, with virtually no regulation.
This is how, together with 'Contradicción' Foundation — the most recognized and influential foundation in Chile in the fight against addictions — and LANDIA, we created a short film for local cinemas to raise awareness about a new and, until now, unknown facet of gambling addiction.
This professional campaign titled 'The Journey' was published in Chile in April, 2025. It was created for the brand: Fundación Contradicción, by ad agency: Wolf BCPP. This Film medium campaign is related to the Health industry and contains 2 media assets. It was submitted 26 days ago.
Credits
Advertising Agency: Wolf BCPP, Santiago, Chile
Production Company: LANDIA
CEO: Gonzalo Baeza
Creative Director: Matías Anríquez
Creative Director: Rodrigo Pacheco
Art Director: Koke Riquelme
Copywriter: Joaquín Sepúlveda
Art Director: Carolina Navarrete
Art Director: Francisco Valdivia
Art Director: Ignacia Romero
Copywriter: Valentina Cárdenas
LANDIA
Director: Roddy Dextre
Managing Director: Leo Rock Muriel
Executive Producer: Alejandro Araya
Executive Producer: Paz Navarro
Producer: Valeria Cassola
Director of Photography: Julián Amaru
Post Production Supervisor: Beto Barzola / Nativo POST
Colorist: Alexandre Cristófaro / CLANDESTINO
Colorist: João Paulo Geraldo / CLANDESTINO
Sound & Music Director: José Miguel Sauvalle / Sauvalle Producciones
