To appeal to people who are less engaged in classical music by letting them “experience” what the music offers “tunes just for themselves.”We focused on the effect and efficacy of classical music which “works on the human brain and tunes the mind and body system”.
This professional campaign titled 'The Japan Pill-harmonic' was published in Japan in December, 2013. It was created for the brand: Japan Philharmonic Orchestra, by ad agency: BBDO. This Direct medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted almost 10 years ago.
Advertising Agency: I&S BBDO, Tokyo, Japan
Creative Director: Shinichi Ikeda
Art Director: Kenichiro Shigetomi
Agency Producers: Tatsuya Shimazaki, Rika Yamada
Executive Creative Director: Yoshihisa Ogata
Executive Planning Director: Peter Smyth
Strategic Planning Director: Koji Onishi
Account Manager: Haruhiko Ito
Planners: Toshiharu Takahashi, Kenta Takagi, Rina Tanaka, Tatsuro Kumaki, Yukina Oshibe