A special labelling on the inside of an inner—city fence makes the image of a smart fortwo electric drive disappear when the viewer passes. >> Almost invisible to the environment.
This professional campaign titled 'The invisible Poster' was published in Germany in July, 2011. It was created for the brand: Smart, by ad agency: BBDO. This Outdoor medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officers: Sebastian Hardieck, Wolfgang Schneider
Creative Directors: Ton Hollander, Jens Ringena
Junior Art Director: Claudia Janus
Junior Copywriter: Dominique Becker
Managing Director: Dirk Spakowski
Account Director: Thanh Vu Tran