The Infallible Gift

Agency: Digitas


49% of people in LATAM always think of giving “cliché” to women. Especially on special dates such as Mother's Day or Valentine's Day. Who better than Baileys to break this tradition and become the infallible gift, so that you never fail.

This professional campaign titled 'The Infallible Gift' was published in Peru in May, 2021. It was created for the brand: Baileys, by ad agency: Digitas. This Print medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted almost 3 years ago by VP Creative: Carlos Altamirano of Digitas.


Advertising Agency: Digitas, Lima, Peru
VP Creative: Carlos Altamirano
General Account Manager: Fernando Arriola
General Art Director: Jason Vásquez
Senior Copywriter: Germán Gonzales
Photographer: Daniel Bengoa
Production Director: Raquel Becerra

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