Mother’s Day is filled of stereotyped gifts, causing awkward surprises and forced thanks by moms.
According to studies, more than 50% of people think of giving away the same as always.
We gave moms the opportunity to express their discomfort by sharing our digital prints, using the cliche gifts in a different way to express what they really want nowadays.
This professional campaign titled 'More Baileys Less Cliche' was published in Peru in May, 2018. It was created for the brand: Baileys, by ad agency: Digitas. This Print medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted almost 4 years ago.
Advertising Agency: Digitas, Peru
Creative Vice President / Copywriter: Carlos Altamirano
Creative Director / Copywriter: Alfredo Sifuentes
Art Director: Jason Vasquez
General Account Manager: Fernando Arriola
Account Manager: Alvaro Rodriguez
Junior Art Director: Luis Carrasco
Junior Planner: Jonathan Jacobs