Description
On International Family Day, we launched a campaign with a simple yet urgent message: the Ideal Family doesn’t exist, but there are 5,987 children today in need of a Real Family.
In Foster Care, what matters most is not perfection - it’s the willingness to care, protect, and make a difference in the life of a child or young person.
This professional campaign titled 'The Ideal Family' was published in Portugal in May, 2026. It was created for the brand: MSV, by ad agency: Cooprativa. This Design, Digital, and Integrated media campaign is related to the Other and Public Interest industries and contains 4 media assets. It was submitted 1 day ago.
Credits
Advertising Agency: Cooprativa, Lisbon, Portugal
Production Company: Cooprativa
Creative Director: André Sousa Moreira
Art Director: André Sousa Moreira, Simão Dias
Copywriter: André Sousa Moreira
Head of Digital: Catarina Augusto
