The Humans You Want.

Agency: TDA_Boulder


FirstBank, one of the nation’s largest privately held banks with a focus on “banking for good,” launches a new advertising campaign titled "The Humans You Want," which cheekily touts the latest in business banking technology: human beings. The bank’s 15-year agency partner, TDA Boulder, created the campaign.

In an era where fintech, telerobots, and big bank apathy are becoming the norm, FirstBank underscores the importance of business banking relationships by prioritizing human connection.

Campaign Overview: “The Humans You Want”
The campaign aims to capture the hearts of mid to large-size local business owners who seek a bank invested in their business’s success. The central theme of the campaign revolves around the idea that business is never just business; it's personal.

The creative centerpiece is a series of tongue-in-cheek broadcast spots and print ads that playfully mock the smartphone commercial genre. The ads feature human bankers spinning on a showcase carousel while a Hal-like voiceover proclaims, "Introducing the latest innovation in banking technology: human beings." The campaign delivers the key message that FirstBank understands the importance of human interaction and provides the technology businesses need while cherishing the humans they want.

The "The Humans You Want" campaign will be featured across various media channels, including broadcast, online, print, out-of-home, and radio. It will roll out initially in Colorado, California, and Arizona.

This professional campaign titled 'The Humans You Want.' was published in United States in August, 2023. It was created for the brand: FirstBank, by ad agency: TDA_Boulder. This Integrated medium campaign is related to the Finance industry and contains 3 media assets. It was submitted 8 months ago.


Client: FirstBank
Campaign Title: The Humans You Want.

Agency: TDA Boulder
Agency Location: Boulder, CO
Executive Creative Director, Partner: Jonathan Schoenberg
Creative Director: Jeremy Seibold, Maru Bernal
Senior Copywriter: Kyle Rathod
Art Director: Matt Cavallo
Executive Producer: Dennis Di Salvo
Brand Supervisor: Whitney Uribe
Brand Manager: Kyle Morgenbesser

Client Credits:
President of Marketing: Dave Fisher
Executive Vice President: Tara Winward
Director of Public Relations: Chandra Brin
Marketing Analyst: Jordan Pinelli
Marketing Specialist: Karami Chapa

Production Company: ArtClass
Director: Ryan Ebner
Producer: Brian Bennihoff
Executive Producer: Rebecca Niles

Editorial Company: Whitehouse Post
Editor: Brian Gannon
Assist: Nick O’neill
Producer: Lucia Villalta

VFX: Rusty Ippolito, MakeVFX

Audio Record & Mix: Paul Hurtubise, Margarita Mix
Music: Cordovan Music


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