The Hornicultural Society

Agency: Ogilvy UK


The third installment in Relate’s "Let’s talk the joy of later life sex" campaign, "The Hornicultural Society" addresses the fact that STIs among those 65-and-over are at an all-time high. One thing the over-65 community loves more than making love is gardening. So Relate and Ogilvy UK created series of vegetable-themed condom packet designs, which look like vegetable seeds, and displayed them in garden centers. With a nod to the most popular vegetable emojis, the collection features aubergines, plums, courgettes, onions, and avocados – forming a fully sustainable condom collection that can even be planted in a pot to biodegrade. By bringing the sexual health debate to an unexpected environment, Relate hopes to continue to break down taboos and get people talking about later life sex.

This professional campaign titled 'The Hornicultural Society' was published in United Kingdom in January, 2024. It was created for the brand: Relate, by ad agency: Ogilvy UK. This Integrated medium campaign is related to the Health industry and contains 2 media assets. It was submitted 3 months ago.


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