Description
M&S has launched its 2026 Christmas campaign, “The Home of Christmas,” created by Mother and starring James Norton as Santa Claus. Directed by Smuggler’s Shannon Murphy, the film sees Santa decide to go undercover and experience Christmas as an ordinary person for the first time. Encouraged by his wife, played by Lucy Punch, he shaves off his famous beard, swaps his red suit for everyday clothes and leaves the North Pole to discover how people prepare for the festive season.
His adventure takes him through the moments that make Christmas special, from dressing up and sharing delicious food to choosing thoughtful gifts and decorating the home. Along the way, he discovers that the magic of Christmas isn't confined to the North Pole but is created in homes across the country, through the traditions, gatherings and small moments shared with loved ones. M&S positions itself as part of every celebration, bringing together food, fashion, beauty, gifting and home.
The film features Welsh singer Katherine Jenkins performing “Heaven Is a Place on Earth,” providing a less traditional festive soundtrack as Santa attends a children’s choir concert, enjoys a Christmas dinner and gets involved in a game of charades. Lucy Punch describes the production as joyful, cosy and magical.
The campaign extends beyond the film through an integrated programme spanning TV, video on demand, cinema, outdoor, social media, radio, digital display and print. Each channel highlights the breadth of M&S’s festive offering, while the brand’s Pantheon store on Oxford Street will be transformed to bring the world of “The Home of Christmas” to life under one roof.
This professional campaign titled 'The Home Of Christmas' was published in United Kingdom in November, 2026. It was created for the brand: M&S, by ad agencies: Mother and SMUGGLER. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 8 minutes ago.
