Cristal AB InBev

The Helping Pots

Agency: VMLY&R


In the middle of the pandemic, the poorness and hunger in Peru increased excessively, but there is something that people do in crisis moments; it’s called: Common Pots, large community pots where Peruvians prepare free food for the poorest. One common pot could feed many families at the same time. So, in Cristal Beer, we decided to do something significant for our people, that’s why we created: The Helping Pots. We decided to recycle all our beer cans, and with the melted material we made more common pots for the poorest areas nationwide.

This professional campaign titled 'The Helping Pots' was published in Peru in August, 2021. It was created for the brands: AB InBev and Cristal, by ad agency: VMLY&R. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 2 years ago by Creative Art Director: Oscar Gonzales of VMLY&R.


Advertising Agency: VMLY&R, Lima, Peru
Ceo: Eduardo Grisolle
Executive Creative Director: Tin Sánchez
Creative Director: Beto Noriega
Creative Director: Jorge Soto
Art Director: Oscar Gonzales
Copywriter: Luis Alburqueque
Account Director: Raúl López-Guerra
Account Supervisor: Ana Morales
Account Executive: Lizbeth Vargas
Production Director: Malena Mellado
Producer: Célice Chicoma
Production Company: Señor Z
Audio & Music: Humanimal


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