AB InBev

Infected by music

Agency: Wieden + Kennedy


A global cross-brand campaign to celebrate AB InBev's exclusive sponsorship of Tomorrowland, one of the world’s largest electronic music festivals. At the heart of the campaign is an original song and music video made exclusively for AB InBev’s Tomorrowland partnership in collaboration with globally iconic Dutch DJ and producer, Tiësto, and LA producer and DJ, JAUZ. The video aims to get people fired up for Tomorrowland, and allows those around the world who can’t be at the festival in Belgium to get infected by music. The film has multiple versions with different brands highlighted for different markets - it's a cross brand campaign.

This professional campaign titled 'Infected by music' was published in Netherlands in July, 2016. It was created for the brand: AB InBev, by ad agency: Wieden + Kennedy. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 8 years ago.


Advertising Agency: Wieden + Kennedy, Amsterdam, Netherlands
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Thierry Albert, Alvaro Sotomayor
Art Director: Vasco Vicente
Copywriters: Jake Barnes, Evgeny Primachenko
Head of Content: Joe Togneri
Executive Producer: Tony Stearns
Planners: Nick Docherty, Tom Gibby
Communications Planner: Wes Young
Group Account Director: Kirk Johnsen
Account Director: Jonah Dolan
Account Manager: Ben Prout
Project Manager: Janna Harrington
Business Affairs: Michael Graves

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