Sovereign Foods

The Healthy Breastfast

Agency: Boomtown


Breast cancer. It’s a scary thought, right? Especially when 1 out of 8 women are diagnosed with it. Breast cancer is more likely to be successfully treated if detected early, so, we created a campaign which raised awareness about this fact, and educated women on how to perform checks on themselves. But most importantly, we made it simple and relatable by using food as an analogy, and took it into a less intimidating environment that made it a lot less fearful...the kitchen.

This professional campaign titled 'The Healthy Breastfast' was published in South Africa in January, 2020. It was created for the brand: Sovereign Foods, by ad agency: Boomtown. This Film medium campaign is related to the Food and Public Interest industries and contains 1 media asset. It was submitted over 4 years ago.


Advertising Agency: Boomtown Strategic Brand Agency, Port Elizabeth, South Africa
Creative Director: Hilton Mashonga
Art Director: Meagan-Ann Viljoen
Copywriter: Wessel Stoltz
Copywriter: Meagan-Ann Viljoen
Copywriter: Michael Coetzer
Typographer: Jesse Sharkie
Typographer: Meagan-Ann Viljoen
Videographer: Jean Du Toit
Videographer: Chris Allen
Production Manager: Tanya Phillipson
Account Director: Anina Pienaar


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