Description
Opendoor, the leading digital platform for residential real estate transactions, today launched "The Hardest Part," a national brand campaign that marks the most significant shift in the company's marketing strategy since its founding in 2014.
This professional campaign titled 'The Hardest Part' was published on February 19, 2026. It was created for the brand: Opendoor, by ad agency: Ways & Means. This Film medium campaign is related to the Real Estate industry and contains 1 media asset. It was submitted 38 minutes ago.
Credits
Agency: Ways & Means
Founder / Executive Producer: Lana Kim
Founder / Executive Producer: Jett Steiger
Creative Director: Peter Brant
Agency Producer: Gabrielle Majella Pearson
Art Director: Melissa Ploysophon
Copywriter: Jon Korn
Production Company: Ways & Means
Founder / Executive Producer: Lana Kim
Founder / Executive Producer: Jett Steiger
Director: Rosanna Peng
Producer: Jon Lee
Head of Production: Danika Casas
Interim Head of Production: Brianna Liebling
Director of Photography: Scotty Uyeda
Production Designer: Mike Bayer
Wardrobe Stylist: Emily Antonetti
Post Production: Ways & Means
Founder / Executive Producer: Lana Kim
Founder / Executive Producer: Jett Steiger
Head of Post Production: Grant Keiner
Post Producer: Izzy Shill
Editor: Grace Mcintee (House)
Colorist: Didrik Braathern
Sound Design / Mix: Silver Aas
