In Tunisia, a market driven by youth, Orange had the best 4G. But was not known for it.
We showed its speed and coverage by choosing Retro-gaming - a huge trend with Tunisian youth - and created a product demonstration that worked at its best - only on Orange’s network.
Now, Street Fighter is Tunisia’s most popular retro-game. But while the game has characters from many different countries, it never had one from Tunisia. So, we tapped into the most famous, iconic and hilarious street fighters of Tunisia - THE HARZAS – women who work in Turkish baths called Hammams - and FIGHT over stealing each other’s clients!
Introducing: THE HAMMAM FIGHTER!
As a branded mobile game driven by social media, Hammam Fighter featured two Harzas in an iconic showdown, each with their own UNIQUELY TUNISIAN range of weapons, and finishing moves such as The Slipper Smackdown, The Finger in the Eye, and The Towel-Drop!
The game worked seamlessly on Orange’s network. And not as smoothly on other networks. For gamers when even a second’s delay could mean life or death, this demo of Orange’s 4G made existing users happier and made non-users sign-up to Orange.
This professional campaign titled 'The Hammam Fighter' was published in Tunisia in May, 2017. It was created for the brand: Orange, by ad agency: FP7. This Digital medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted over 6 years ago.
Advertising Agency: FP7/McCann, Tunis, Tunisia