David Suzuki Foundation

The Green New Bill

Agency: Sid Lee


As leaders around the world decide how they will address the economic collapse spurred by COVID-19, the first bill showing the real value of green investments was created by a coalition of Canadian grassroots groups and the creative agency Sid Lee. This initiative is based on recent research and calculations made by economists at Corporate Knights who found that for every $20 invested in a green and just recovery, $307.85 would be contributed to Canada’s GDP within ten years. Using AR and social media, the $307.85 bill demonstrates the real positive social, environmental and economic impact of every $20 invested in a green economy. It’s a way to mobilize and educate Canadian citizens of all political affiliations, as well as inspire people around the world to push their representatives and decision-makers to opt for an economically and environmentally sustainable future. Canadians (or anyone with a Canadian $20 bill) can try the AR experience by using the custom-made Instagram filter at

This professional campaign titled 'The Green New Bill' was published in Canada in October, 2020. It was created for the brand: David Suzuki Foundation, by ad agency: Sid Lee. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 3 years ago by PR Manager: Kristel Dupont of Sid Lee.


Advertising Agency: Sid Lee, Canada

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