Description
The two stirring films at the heart of the campaign showcase the instincts of an executive chef and a ship’s captain who are faced with ‘The Greatest’ choice of whether to surrender to its irresistible appeal or not.
Launching with 30-second TV spots, alongside 60, 45 and 15-second online versions and OOH, the work builds on ‘The Greatest’ platform with a new brand world for Aussie Beef; one where the much-loved meat looks and tastes so good it leads to some remarkable decisions.
This professional campaign titled 'The Greatest' was published in Australia in November, 2024. It was created for the brand: Meat & Livestock Australia, by ad agency: The Monkeys. This Film medium campaign is related to the Food industry and contains 2 media assets. It was submitted about 1 month ago.
Credits
Client – Meat & Livestock Australia
General Manager, Marketing and Insights: Nathan Low
Strategic Marketing Operations Manager: Jeffrey Ng
Brand Manager, Beef: Tim Lau
Assistant Brand Manager: Eden Lim
Brand Content Manager: Mary-Jane Morse
Creative Agency – The Monkeys, part of Accenture Song
The Monkeys Group CEO and Co-Founder & Global CEO, Droga5, part of Accenture Song: Mark Green
Managing Director: Matt Michael
The Monkeys & Accenture Song APAC Chief Creative Officer: Tara Ford
Executive Creative Director: Barbara Humphries
Creative Directors: Hugh Gurney & Joe Sibley
Kitchen – Associate Creative Directors: Max Rapley & Danny Pattison
Ship – Copywriter: Jackson Best, Art Director: Caitie Hall Nat
Head of Production/Producer: Romanca Mundrea
Senior Producer: Elliot Liebermann
Senior Print Producer: Vanessa Fernandez
Business Strategy Director: Kit Lansdell
Head of Business Management: Topher Jones
Business Executive: Matthew Stafford
Production Company – The Sweetshop
Director: Damien Shatford
EP/Producer: Kate Roydhouse
Co MD’s: Edward Pontifex & Greg Fyson
Casting: Danny Long Casting
DoP: Sam Chiplin
Production Designer: Steven Jones Evans
Post Production: ARC
Editor: Luke Haigh
Colourist: Trish Cahill
Lead Online Artist: Richard Lambert
Online Artist: Viv Baker & Patrick Campbell
Kitchen – Lead Online Artist: Eugene Richards
Producer: Kani Saib
E.P: Daniel Fry
Audio Production & Music Supervision: Sonar Music
Head of Production: Haylee Poppi
Sound Designer: Andy Stewart
Kitchen Music Composer: Stephen Rae
Photographer: Bonnie Coumbe
Production Company: Photoplay
Food Stylist: Jerrie-Joy
Retoucher: Cream
Media Agency – UM
PR and Social Agency – One Green Bean
