Meat & Livestock Australia

Miss Fortune

Agency: BMF


Miss Fortune is the brain child of BMF and oOh! as part of the ongoing ‘You’re Better on Beef’ campaign that promotes the value of Beef in providing protein, iron and zinc. The digital homage to the famed-old Zoltar machines are tactically positioned in major shopping centres nationally, and use motion sensors to beckon passers-by to have a palm reading done. Unfortunately the news isn’t all good with the execution featuring over three dozen tongue-in-cheek fortunes ranging from “Unspeakable riches will come your way…from a Nigerian email account” to “The truth hurts my friend. Seek the advice of a pharmacist for a rash cream to soothe what words cannot”. oOh! Media converted its network of EXCITE screens into digital ‘fortune tellers’, with more than 40,000 shoppers already placing their palms on-screen to activate a crystal ball reading. As well as a live reading, the unlucky recipients also receive their (mis)fortune by phone or social platforms - with a cheeky reminder that with beef, you’ll be better prepared for what life throws at you. 

This professional campaign titled 'Miss Fortune' was published in Australia in August, 2016. It was created for the brand: Meat & Livestock Australia, by ad agency: BMF. This Ambient medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: BMF, Sydney, Australia
Executive Creative Director: Cam Blackley
Associate Creative Director: Tim Bishop
Art Directors: Ben Pearce, Dave Ladd
Copywriter: Jonty Bell
Designer: Matt Hughes
Group Planning Director: David Warren
Head of Client and Business Innovation: Kura Tyerman
Account Director: Will Woods
Account Manager: Melanie Pisani
Content Producer: Brooke Mather
Creative Services Director: Clare Yardley
Talent: Diana Younes
Chief Marketing Officer: Lisa Sharp
Group Marketing Manager: Andrew Howie
Brand Manager: Jacob Baldock
Assistant Brand Manager: Anna Echo
Production Company: Airbag
Post Production: White Chocolate
Sound Production: Rumble Studios

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