Castle Lager

The Granboks

Agency: Retroviral

Melody Anderson

Themba Violet Kilani

Martie, Gerda and Riana


A branded content series from Castle Lager - that goes to the heart and source of the men that South Africans will be raising a glass to and saying 'cheers' to during September and October; their grandmothers, the OG matriarchs of their respective families.

Castle Lager is a symbol of community and togetherness because as South Africans – we are a people with heart. You feel it in the way we greet each other and celebrate one another’s successes.

This campaign represents our ability to bring out the best in each other and rise above our limitations. We're so proud for the world to see this series as it typifies the warmth of our spirit and the openness of our arms.

Castle Lager: the official beer of Springbok supporters and grandmothers everywhere.

This professional campaign titled 'The Granboks' was published in South Africa in September, 2023. It was created for the brand: Castle Lager, by ad agency: Retroviral. This Content, Digital, and Film media campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted 2 months ago by CCO: Mike Sharman of Retroviral.


Advertising Agency: Retroviral, Johannesburg
CCO: Mike Sharman
MD: Pippa Misplon
ACD: Koketso Masisi
Animation: Ndumiso Nyoni; Gift Matlala
Head of Content: Sibusiso Mjikeliso
PR: Caroline Malan
Production: Shaun James Films
Director: Shaun James
Brand Director: Wendy Bedforth


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