As a brand that has been defined by genuine friendship and belonging, Castle has taken a far more purposeful approach to their sponsorship advertising. The new ad features no stadiums or players - the focus is squarely on sport’s innate ability to cut across all cultural, religious, economic and gender divides.
This professional campaign titled 'Game Day' was published in South Africa in May, 2018. It was created for the brand: Castle Lager, by ad agency: Ogilvy. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Directors: Mariana O'Kelly, Terry McKenna
Art Director: Suzanne Jenner
Copywriter: Steph van Niekerk
Director: Ross Garrett
Production House: Darling Films