Description
Come Diwali, every city, town and street in India finds a mela that’s setup nearby. Full of lights and love, these melas become a place for family and friends to explore and shop together at. And that’s exactly what Google has become for them now. A place where they come together to find what they want, and sometimes, a bit more than that. This film for Google India brings its search UI, Google Pay, Google’s Circle-to-Search all together, to make a warm wonderland for a grandmother and daughter duo to bond in.
This professional campaign titled 'The Google Shopping Mela' was published in India in October, 2024. It was created for the brand: Google, by ad agency: MullenLowe Lintas Group. This 360°, Digital, and Film media campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 11 months ago.
Credits
Brand: Google India
Agency: Lowe Lintas
Chief Creative Officer: Prateek Bhardwaj
Group Chief Operating Officer (Growth): Naveen Gaur
Chief Strategy Officer: Anurag Prasad
President, Creative: Vasudha Misra
Planning: Pallavi Mehta
Creative Team: Prateek Bhardwaj, Vasudha Misra, Kartikeya Dixit, Sarthak Sharma, Bibaswan Majumdar, Akash Swamy, Surbhi Rathee
Account Management: Sunil Manhas, Aakash Jain, Sarthak Verma
Production House: Chalk & Cheese
Director: Achowe
Producer: Arkoday
Google Brand Team: Prithvi Mazumdar, Pranav Verma, Jessica Sharma, Prashant Gutch, Shefali Parashar
